1. General
Athena EdTech AB ("Bright") provides a service that gives users access to course literature in the form of e-books ("The Service"). Bright values personal privacy and wants everyone who chooses to use the Service, visits Bright's website, or otherwise interacts with Bright to feel secure in providing their personal data. Such data will be treated with respect and in accordance with applicable data protection laws. Bright is the data controller for all personal data processing carried out within Bright's operations. "Personal data" refers to any information that can be linked to an identifiable living individual.
This Privacy Policy ("Policy") describes how Bright handles the collection, storage, use, and sharing of personal data. The Policy applies to users of the Service and to all individuals who visit Bright's website brighteducation.io, contact Bright, or otherwise interact with Bright.
Bright encourages you to regularly review this Policy to stay informed about how Bright processes personal data.
2. Purpose of Bright's Personal Data Processing
Bright processes personal data to manage relationships between Bright and its customers and to fulfill contractual or legal obligations. Bright also processes personal data to improve the Service and its functionality. This includes the use of personal data for market and customer analysis, market research, statistics, business monitoring, and business and method development.
Bright processes personal data to make the Service, offers, and recommendations as personalized as possible, aiming to minimize the risk of irrelevant marketing.
Personal data related to certain users' preferences, behaviors, education, needs, or lifestyles collected by Bright may also be used for targeted marketing to potential new customers.
Personal data may also be used for targeted marketing on social media platforms such as Facebook, TikTok, and Instagram, as well as on Google. Additionally, Bright may analyze and combine personal data with other information about the user available from third parties.
Bright's processing of personal data is also necessary to uphold Bright's general terms and conditions and to detect, investigate, and prevent potential prohibited or illegal activities.
3. When Personal Data Is Collected and How It Is Handled
Bright collects personal data about you when you visit Bright's website brighteducation.io, create an account, use the Service, contact customer support, link the Service to social media or other similar third-party services, or respond to surveys or other communications from Bright.
Bright may also collect personal data in other cases where it is necessary to manage the relationship between you and Bright. Bright collects information through its own cookies and third-party cookies.
Bright uses additional tracking technologies, such as beacons, tags, and pixels, to log your activities and choices while using the Service or interacting with Bright. This usage aims to improve Bright's website, the Service, offers, and marketing, simplify login, remember settings, and provide information on how users access the Service.
Further information about Bright's use of cookies is available in Bright's Cookie Policy on its website. Based on the purposes mentioned above, Bright may collect and process the following personal data:
First name, last name, user ID, email address, address, phone number, and university. Bright may also collect personal data about your family, such as names, email addresses, dates of birth, and interests. If you provide such information, you are responsible for ensuring that you have consent from these individuals and that they are informed about our data processing practices.